NEW YORK CITY MUSIC TRIP/FROM THE LIFE OF ORIGINAL KISS MEMBERS, #5 OF 5: From The Birth of KISS to Their Golden Era in NYC

KISS’s formation by the original members, Paul Stanley, Gene Simmons, Ace Frehley, and Peter Criss, was completed at the 2nd-floor loft of 10 East 23rd Street on January 3, 1973, when Ace auditioned for a guitarist position at KISS’s rehearsal space. Their initial meeting was far from instant magic. Ace, wearing unmatched colored shoes (one was red, one was orange), abruptly started playing his guitar while Paul and Gene were still talking with Bob Kulick, whose younger brother, Bruce, would later become KISS’s guitarist, and touched their nerves. Paul and Gene didn’t like the different color combination, either. But after they played “Deuce” together, the rest was dynamite history.
The building still exists. KISS’s rehearsal studio was located on 4th floor first then moved to 2nd Floor. According to KISSopolis.com, the former 2nd-floor rehearsal space was occupied by a comic store named Manhattan Comics until recent. Manhattan Comics has closed already, and right now it’s now occupied by a public relations company.

• YouTube video by “toddadean”, captured the inside of former Manhattan Comic that used to be KISS loft on 10. E. 23rd Street in 2011.

One thing I was interested in the band’s birth story was, how much was the rent of the loft in 1973? Paul recalled 4th floor was the hourly basis and 2nd floor was monthly. The members admitted they were all broke, except Gene who worked at a magazine company. They were in the early 20s without particular job experiences. Today, the address is a primal business location in the middle of convenient and fancy Flatiron district on the major intersection of Broadway, 5th Avenue, and 23rd Street, right in front of Madison Square Park and near famous Flatiron Building. Poor bands can’t rent this space anymore, sadly.

But no matter the final member was added by the audition and their gear was shifted to stardom after a lot of practice, struggles, and patients, if KISS’s two brains didn’t meet earlier, today’s music world would be completely different. Seriously. In 1970, Paul Stanley and Gene Simmons met at the apartment of Gene’s friend, named Stephen Coronel, in Washington Heights, the northern part of Manhattan. They didn’t know each other until then.

[googlemaps https://www.google.com/maps/d/u/0/embed?mid=1cdJHLeGDTVAUAfCfn1NQV0broFY&w=640&h=480]

Paul didn’t have a good first impression about Gene, but they befriended as hanging around more. They also have some similarities. They were both Jewish, they lived not far each other in Queens, and most importantly, they had the same dream; being big rock stars.

Paul and Gene were in the band named Wicked Lester with Steven Coronel, who was a guitarist, and other members, but they were forced to remove Steve before signing with Epic Records because the record company didn’t have a good impression about Steve. Eventually, Wicked Lester didn’t release their debut album, and Paul and Gene left the band due to the difference of music direction with other members. Paul and Gene decided to start their own “dynamic” band in the name of their dream. However, no matter how much their dream was big, they didn’t have career and money. Paul worked as a taxi driver at a company named Metro near Queens Plaza (Ace also worked at same taxi company after joining KISS), and Gene worked as a magazine editor at Conde Nast.

Queens Plaza, aka Queensboro Plaza, is located right across the Queensboro Bridge from 59th Street, Midtown Manhattan. It’s also the first stop of N and Q subway lines in Queens with a connection of 7 subway line, and E, M, and R lines are also available in the area. Even though the area is very convenient only 5 minutes away from Lexington Avenue on East Side Manhattan, Queens Plaza was like the last frontier until 7-8 years ago. The area was strange, neither commercial, industrial or residential areas. Not even mixed. Around Queensboro Plaza Station had old low-rise buildings, parking garages, few delis, some strip clubs, and drug dealers. That was much about it. And the most of those buildings looked empty. A little further Astoria got popular 20 years ago, where I used to live then, but Queens Plaza wasn’t. That was a shabby area not developed and dark at night. That was why there were many taxi companies and parking lots in the area before; cheaper fee and convenient to Manhattan. New York City didn’t have the concept of a convenient location right across Manhattan or waterfront location until recent, like Williamsburg, Brooklyn, explained in the previous chapter about Peter Criss. Finally, New York City mastered those golden real estate concepts and Queens Plaza is now developed with many condos, hotels, and several corporate offices such as JetBlue and MetLife.

Electric Lady Studios is on 52 West 8th Street between 5th and 6th Avenues in West Village. Such a legendary and still active studio that Jimi Hendrix opened in 1970 after purchasing a former underground nightclub. Hendrix named the studio after his famous last album (and my most favorite album of Hendrix).

KISS shared much of their history with Electic Lady Studios from the beginning of both. In 1971, while Paul and Gene were still members of Wicked Lester, “Ron” of Electric Lady Studios left a message to Paul through Middle Earth, Paul’s favorite neighborhood store in Kew Garden Hills, Queens. There was a confusion on the studio side when Paul returned his call because the studio had two “Ron”. Somehow Paul finally reached Ron Johnson, the studio’s producer, through Shimon Ron, who was the studio’s head of maintenance and the one who initially contacted to Paul through Middle Earth. Electric Lady Studios started to manage Wicked Lester (the studio still manage some artists, not only serving as a recording studio).
Although Bill Aucoin managed KISS, Electric Lady Studios was a KISS’s memorable studio. KISS recorded “Dress to Kill” (3rd, 1975), “Destroyer” (4th, 1976), and “Dynasty” (7th, 1979) at Electric Lady Studios.

Paul and Gene started working at Electric Lady Studios as session musicians. They asked Ron Johnson a brilliant idea regarding their pay for the session works. Instead of paying by cash, they asked Ron to allow them to record their demo tape produced by Eddie Kramer, a popular producer who worked with Jimi Hendrix and Led Zeppelin. Because of the fortunate circumstance, their demo tape including “Black Diamond”, “Strutter”, “Deuce”,  “Cold Gin”, and “Watching You”, all included on their first album expect “Watching You” from their second album, was very high quality for the demo of an amateur band, and Casablanca Records was surprised upon hearing it before signing with KISS. Eddie Kramer later worked with KISS on Alive!, Rock N’ Roll Over, Love Gun, and Ace Frehley’s first solo album.

• The last part of this YouTube video by Electric Lady Studios has the inside photos of current studios.

And Electric Lady Studios was where Paul and Gene met Peter Criss for the first time after they saw Peter’s ad on Rolling Stone magazine and contacted. Peter was older than two and had already had a professional career such as Chelsea and Lips. Paul and Gene visually had a nice impression about Peter’s fashionable outfit, but mentally was mixed because of their different personalities. They went to see Peter’s band at a Brooklyn club named The Kings Lounge. After a few more jam sessions with Paul and Gene, Peter joined KISS.

In less than a month after Ace joined KISS, they had their first show at a small club called Popcorn, later changed the name to Coventry, located in Sunnyside, Queens on January 30, 1973. The number of audiences was very far from their later arena tours. Less than 10 people, just like many bands had to pass. The lucky thing was Joey Ramone of The Ramones was among one of the few audiences and he was impressed by KISS’s performance and loud sound. KISS had a few more gigs at the live house.
Coventry was long gone in mid-1970’s. The address itself, 47-03 Queens Boulevard, doesn’t exist anymore. The site is now a commercial building near the intersection of Queens Boulevard and Roosevelt Avenue under 46th Street Station of 7 subway line. Sunnyside still has a traditional blue-collar atmosphere, but the area has made a lot of developments because of the convenient location close to Manhattan. Sunnyside is also known as a variety of ethnic restaurants, such as Turkish, Filipino, Thai, and Korean. Oh, Sunnyside is also featured on “Spider-man” movie after 2002. The place where Peter Parker (Spider-man) lived was Sunnyside in 2002 movie.

Interestingly, what does still exist nearby the club is Public Service Rental, an affordable truck rental company KISS used to move their equipment from their rehearsal loft to the Popcorn and other clubs before their debut. The surrounding area is still an industrial area.

KISS held their first Manhattan show on May 4, 1973. It was the 8th floor of 54 Bleecker Street, used as a rehearsal loft of a different band with a former New York Doll member. KISS played there on June 1 again. That time, admission was only $1.
The loft building still exists in the middle of trendy NoHo area (means north of Houston Street), just across SoHo (south of Houston). The difference is, according to Paul’s Face The Music, the building was a factory loft back then. Now the building is a fashionable office building with a popular American/Chinese restaurant named NoHo Star in downstairs, though that restaurant has more than 30 years history.

KISS didn’t have a manager at the beginning, and many clubs declined to offer them a stage to play without their manager. So KISS got a big idea to play at a ballroom of a rundown hotel located in Times Square. A manager wouldn’t be required because it was a hotel, not a club. They rented the ballroom of a dirty hotel in Times Square for $500 or $650 (Paul wrote the rental fee was $500 while Gene wrote it was $650). The hotel name was Hotel Diplomat on 108 W. 43rd Street. Paul and Gene watched New York Doll’s show there before. They placed posters and spread media kits throughout the city to fill out space as much as possible without both management and record contracts. They also invited many music industry people to get the best attention, as well as selling tickets to the general public for only $3-3.50. Their hard works took off and filled up the hotel’s Crystal Ballroom on July 13, 1973. They had another show at the hotel again within a month on August 10, and they finally met a manager who believed in KISS and shared a lot of patients and a huge success with the band. His name was Bill Aucoin.
Thier first Hotel Diplomat show as also the time KISS started using their famous current logo, which was originally Ace’s idea then Paul modified.
The site of Diplomat Hotel is now a new Bank of America Tower. Bank of America Tower has service entrances at 106 and 110 W. 43rd Street…but somehow misses 108.

Because Bill Aucoin was a TV producer, not a music executive, band management was a challenge for both the band and Aucoin. But the band gave him a try because they thought he had an advantage on visual effects by his work experience. He promised the band to get a record deal within 2 weeks, and he did. That was Casablanca Records, also a new startup by Neil Bogard, who became independent from Budda Records. Bill knew Neil from his previous commercial production jobs. The good thing was KISS had already made a high-quality demo tape recorded with Eddie Kramer at Electric Lady Studios. It wasn’t difficult to get their attention.

Neil Bogard signed with KISS as Casablanca’s first artist only after listening to their demo tape without seeing KISS’s performance. The contract price was $15,000. KISS wanted him to see their performance, so KISS performed in front of Bogard at LeTang Studios on 54th Street and Broadway around the time they entered to their first recording. That is close to Bell Sound Studios, where KISS recorded their first album in less than a month starting October 1973. Both studios don’t exist anymore. The site of Bell Sound at 237 W. 54th Street is now newly opened Hilton Garden Inn Hotel.

The another NYC studio KISS recorded beside Bell Sound Studios and Electric Lady Studios is Record Plant, located 321 W. 44th Street in Times Square area. They recorded “Destroyer” (4th, 1975), “Love Gun” (6th, 1977), “Dynasty” (7th, 1979), and Unmasked (8th, 1980) until 1980.
Record Plant closed New York studio and has a location only in Los Angeles today. The studio building itself still exists. The building has a popular jazz club “Birdland”. The studio space renovated and going to be a modern office space named “The Plant”.

KISS had a busy live circuit in New York City around New Year of 1974 before their self-titled debut album was released in February. They had gigs at Coventry in Queens on December 21 and 22, 1973. They joined New Years’ Eve live series at Academy of Music, which is now a New York University dormitory after changing to a popular large club, Palladium. January 8, KISS had a press showcase at Fillmore East in East Village where Paul Stanley looked at concerts when he was a high school student and Ace Frehley played as Molimo member before KISS. They played at Academy of Music again to support Fleetwood Mac on January 26.

“KISS” album was released on February 18, 1974. It was only one year and one month after Ace Frehley joined as the last member. They were so excited about their recording and the album release. They debuted as professional musicians and made their dream come true.

They were truly New Yorkers in mind. Two popular songs from their first album were written in New York City’s public transportation. Gene wrote “Deuce” inside of the city bus, and Ace wrote “Cold Gin” inside of subway. Paul got an inspiration of “100,000 Years” by 23rd Street in front of their rehearsal studio.

On the photo book, “KISS: The Early Years” published in 2002 and now a rare book, fans can see the early photos of KISS taken in Manhattan soon after their debut. By a request, here are some current photos of the locations taken for “KISS: The Early Years” and not much changed. Thanks for your request, Eduardo!

KISS finally featured a New York scene on the cover of their 3rd album, “Dress to Kill”, taken on the southwestern corner of 23rd Street and 8th Avenue. The silver signal poll Ace leaned and the buildings behind the members are still same. “Dress to Kill” was released on March 19, 1975.

After 2 days KISS released “Dress to Kill” album, the band finally had their headliner concert at a bigger New York City theater ever. That was Beacon Theatre with 2,800 seats in Upper West Side on March 21, 1975. Because tickets were sold out quickly, they added one more show on the same night. That was one of their success highlights.
Beacon Theatre is NYC’s legendary theater opened in 1929, located on Broadway and 75th Street. The theater interior is elegant, classic and beautiful, and its sound quality is a high standard. The theater is still a very active concert spot with many popular musicians.

KISS finally played at Madison Square Garden on February 18, 1977. Playing at Madison Square Garden is all musicians’ dreams in this world. One of the largest city in the world. One of the most popular cities in the world. One of the biggest music city in the world. And Madison Square Garden is one of the biggest and most famous venues of New York City. Playing at Madison Square Graden means the musicians conquer the world. Especially, the dream is tremendous for the musicians born and grew up in New York City. Having their own shows at their hometown’s best place.
KISS finally reached the goal 3 months after releasing highly praised platinum album, “Rock and Roll Over”. That was one of their biggest achievement after 4 years. The members called all their family and friends to their very big homecoming event and made them proud. KISS again had 3 nights concerts at Madison Square Garden in December 1977.

The original members all admitted being KISS wasn’t always easy, especially consisted of two completely different types of members (Paul and Gene vs Ace and Peter). In 1979, KISS had a turning point when Peter Criss left the band. And Paul and Gene left New York and moved to California where they liked at their first sights. But one thing clear was four real New Yorkers chased their big American dreams in the streets of all over the New York City, and they made their dreams come true. None of the members was rich and fortunate since they were born. They saw a lot of shadows of a big city. They hit on a lot of hard times and out of luck. But they didn’t give up and had one of the biggest rock n’ roll success story in the history, and0 New York City took a very important part of their history. While New York City has been making big changes by modernizations especially in this 10 years, New York City is still KISS’s hometown.

• The footage video of KISS in New York City (filmed by TRIPMUZE.COM).

{ROCK N’ VISIT!: GANTRY PLAZA STATE PARK}
Gantry Plaza State Park is only 5 minutes walk from Vernon Boulevard-Jackson Avenue Station of 7 subway line, its first station in Queens not far from both Queens Plaza and Public Service Rentals. The park was developed and expanded as the neighborhood’s massive residential developments progressed.

This park is one of the best Manhattan viewing spots. The reason is the park is located right across United Nations headquarters and Midtown skyscrapers over East River.

I think no more explanation is needed. The view is all yours as much as you want. This is the park makes you think New York City is really beautiful. The combination of skyscrapers is a kind of art.

(PUBLIC TRANSPORTATION FROM MIDTOWN MANHATTAN)
To Gantry Plaza State Park: 7 subway line Vernon Boulevard-Jackson Avenue Station

{Eat and Roll #1: Flatiron District and Hill Country Chicken}
The area around 23rd Street and 5th Avenue where KISS’s former rehearsal loft was located is called Flatiron District. It’s a quite gourmet district in Manhattan, combining with more trendy NoMAD area (meaning North of Madison Square Park) and Gramacy Park area, the east of Flatiron District.
Shake Shack, now the world’s fast-growing burger chain, was established at Madison Square Park as a small park kiosk in 2004. Madison Square Park and the first Shake Shack is located right across KISS’s rehearsal studio on 10 E. 23rd Street.

SHAKE SHACK MADISON SQUARE PARK: https://www.shakeshack.com/location/madison-square-park
ADDRESS: Southeast corner of Madison Square Park, New York, NY 10010 (map)
TEL: 212-889-6600.

Across Broadway and 5th Avenue, there is Eataly, a fun, Italian themed gourmet store/restaurant combo store. The store experience is like a short trip to Italian food fantasy with a variety of fresh Italian gourmets and nice restaurants.

EATALY: https://www.eataly.com/us_en/stores/new-york
ADDRESS: 200 5th Avenue at 23rd Street, New York, NY 10010 (map),
Tel: 212-229-2560

But my favorite in this area is Hill Country Chicken. Their texas style fried chickens are crispy outside with perfect seasoning, and inside is juicy and so tender. I also recommend Cheese Fried Mashed Potatoes for the side. That’s a perfect harmony of lightly fried mashed potatoes and creamy cheese with vegetables. One of the best mashed potatoes you can get at restaurants. Comfortable country style interior, clean bathroom (it’s important), and nice services are all plus.

HILL COUNTRY CHICKEN: http://www.hillcountrychicken.com
ADDRESS: 1123 Broadway at W. 25th Street, New York, NY 10010 (map)
TEL: 212-257-6446

{Eat and Roll #2: Sarge’s Deli}
Paul Stanley wrote about his own time after KISS’s successful second Madison Square Garden concert in December 1977 on his Face the Music book.

“It can be very lonely walking offstage when you feel like that…After the first two gigs, the other guys met up with family and friends; I found myself sitting alone at Sarge’s Deli on Third Avenue and 36th Street eating a bowl of matzo ball soup. On the one hand, now that I was a rock god playing a block of shows at MSG, I assumed I had succeeded in making people envy me and wish they had been nicer to me. But on the other hand, there I was having soup in a deli by myself.” (Stanley, 2014, p. 169)

Sarge’s Deli is 24 hours restaurant in Midtown East established in 1964. The restaurant is about 10 minutes walk from Madison Square Garden, although I think Paul used a limo to the restaurant. Interestingly, the founder, Abe “Sarge” Katz, was a policeman before opening the restaurant which could serve the food he wanted to eat as his retirement plan. The restaurant experienced a fire tragedy in 2012 but reopened at the same location in their 50th anniversary like a phoenix rising from ashes.

Here are what I ate at Sarge’s Deli; Chicken Consomme Matzo Ball Soup and Half Pastrami Sandwich combo. I visited the restaurant by myself at late night around 10:00 p.m. The situation was just like Paul Stanley, even though I am not sure the megastar ate Half Pastrami Sandwich for his entree (lol) and I was curious more than lonely. I hadn’t eaten Jewish food much.

So this is the Matzo Ball Soup. According to Wikipedia, matzo ball is “an Ashkenazi Jewish soup dumpling made from a mixture of matzah meal, eggs, water, and a fat, such as oil, margarine, or chicken fat. Matzah balls are traditionally served in chicken soup”, and matzah meal is “unleavened flatbread”. I was surprised that the matzo ball was so big upon served. When I ate, I realized that Japan had a similar food made by gluten, but much much smaller (we typically eat it with soup also). It was interesting and the combination with chicken consomme soup was nice

What I liked better was actually their pickles and coleslaw served soon after ordering. Both aren’t really my favorite foods, but the pickles smelled really good upon served. So I tasted and finished all. Pastrami sandwich was nice as well, but I guess that was average.

What I was impressed most at the restaurant was one of their bike delivery guys, who just returned from a delivery, greeted me with a smile when I exited. That was a good example that greeting could increase impression and was very important in any service industry. His small greeting increased my impression of the restaurant from average to good.

SARGE’S DELI: http://www.sargesdeli.com
ADDRESS: 548 3rd Avenue, New York, NY 10016 (map)
TEL: 212-679-0442

READ MORE EPISODES OF “NEW YORK MUSIC TRIP/FROM THE LIFE OF ORIGINAL KISS MEMBERS” SERIES!

1. NEW YORK CITY MUSIC TRIP/FROM THE LIFE OF ORIGINAL KISS MEMBERS: Prelude
2. NEW YORK CITY MUSIC TRIP/FROM THE LIFE OF ORIGINAL KISS MEMBERS, PART 1: Paul Stanley
3. NEW YORK CITY MUSIC TRIP/FROM THE LIFE OF ORIGINAL KISS MEMBERS, PART 2: Ace Frehley
4. NEW YORK CITY MUSIC TRIP/FROM THE LIFE OF ORIGINAL KISS MEMBERS, PART 3: Gene Simmons
5. NEW YORK CITY MUSIC TRIP/FROM THE LIFE OF ORIGINAL KISS MEMBERS, PART 4: Peter Criss

THE LATEST “MUSIC TRIP” SERIES!! DONNA SUMMER IN BOSTON, KISS’ FORMER LABELMATE AT CASABLANCA!

1. BOSTON MUSIC TRIP/DONNA SUMMER, INTRODUCTION: Fairly Tale High Boston
2. BOSTON MUSIC TRIP/DONNA SUMMER, #1 OF 2: Birth-Childhood
3. BOSTON MUSIC TRIP/DONNA SUMMER, #2 OF 2: High School Era
4. BOSTON MUSIC TRIP/DONNA SUMMER, OUTTAKE: Dining and Getting Around

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Frehley, A., Layden, J., & Ostrosky, J., (2011). No Regrets. New York, NY: Gallery Books

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